Technorati in Blogger Beta.
Technorati is the search engine for blogs and hence no blogger can afford to go without it in his/her blog................
Google is the generalized search engine for the web. Technorati is a search engine which is specialized for blogs. Blogs in contrast to other web sites have ever changing content and Technorati focuses on them by searching them for keywords. Each blog is indexed and individually ranked among the 50 plus million blogs in today's blogosphere. The major differences between the two are outlined below :
Search Engines Compared
GOOGLE TECHNORATI
Generalized Search Specialized Search
Searches static, inactive Web Searches Dynamic Web
No Focus Focuses on Blogs
Infrequent visits to site Immediate indexing of content
More sites to cover Less sites to cover increasing efficiency
Covers World Wide Web Covers World Live Web
Just as you have to submit your site to Google and the other search engines you have also to 'submit' your blog to Technorati so that other bloggers/readers can find your blog in the blogosphere. Also by doing so you can analyze your blog traffic, backlinks and find out your blog rank.
To register with Technorati go to Technorai.com and click on Join link at the top or click here. After registering you have to 'claim' your blog which is like submitting your site. To do this go here. Claiming your blog establishes that you are the (co-)author of the blog and allows you to use other Technorati services to help increase the visibility of your blog.
During the claiming process Technorati will give you a snippet of code which you have to paste in a Html/Javascript Page Element in the sidebar. To do this go to Page Elements subtab of Template tab and click on Add Page Element in the sidebar. In the new window choose Html/Javascript option and paste the code in contents and save. Having done this go back to technorati and click on Verify so that Technorati spiders your blog. Automatic robots known as "spiders" are released by Technorati to discover content on your site and its feeds. Technorati uses RSS feeds to track updates to millions of blogs. After updating your blog or after every post you have to ping Technorati to let them know that fresh content has been added. It then sends the spiders to index the content.
Each blog you claim will be listed on the Your Blogs page. To make sure the world can see it on Technorati, click the "Configure Blog" button and check to make sure that "Include this blog in Technorati's Blog Finder" is checked. This includes your blog in its Blog directory.
Technorati receives alerts from the Blogger servers whenever a user updates his or her public weblog. To set this automated ping go to Settings---->Basic----->Add your blog to our listings----->Yes---->Save Settings. Blogger will now ping Technorati automatically whenever content is updated.
Technorati breaks up your weblog's home page into smaller sections such as posts and sidebars. You can help Technorati's spiders properly identify a unique post and its proper link destination by adding a link with a defined relationship of "bookmark" for each post. For example:
a href="http://blog.bloghost.com/post1" rel="bookmark" Post title/a
Technorati also uses tags to index your blog. A tag as a simple category name. People can categorize their posts, photos and videos with any tag that makes sense. For example if you have a post about films you can tag it with the tag 'film'. Another post about family matters can be tagged as 'family'. Thus you can have posts on various subjects within your blog all neatly categorized using tags. In Beta Blogger tags are called as Labels.
There are two types of tags recognized by Technorati. Post tags are tags added to your posts and they allow your posts to be listed in Technorati's tag search here. To add the tags, add the below code for each tag you'd like add to your post into the body of your post.
a href="http://technorati.com/tag/[TAGNAME]" rel="tag"[TAGNAME]/a
Publishing a tagged post in Blogger automatically pings Technorati about updated content. If your blog software supports categories and RSS/Atom feeds just use the included category system and make sure you are publishing RSS/Atom feeds and your categories will be read as tags.
Blog Tags are tags added to your blog on Technorati's Blog Configuration page here. These tags allow your blog to be listed in Technorati's Blog Finder and Explore feature.
Technorati indexes the home page of your weblog assisted by the content of your web feeds. If the home page of your weblog contains summaries or plain-text with no links Technorati may not recognize and index your full posts.
If you use the Atom syndication format to publish the content of your weblog Technorati can still index the full text of your post regardless of your content choices on your weblog home page. Just include your entire post within the content element of each entry and we will recognize this content as the full content of your post.
Showing posts with label optimization. Show all posts
Showing posts with label optimization. Show all posts
Tuesday, 26 June 2007
Ten Hot Tips For AdSense Optimization
Ten Hot Tips For AdSense Optimization
This post is in continuation with my previous post on SEO tips.My entire focus is on to extract practical information which everyone can easily apply and benefit from while optimizing AdSense.Your 'make money with AdSense' dream will churn big bucks with lot of analysis in deciphering AdSense functioning which is usually not explained by Google.I would recommend before jumping straight to the tips which I have suggested in this blog,do read the following posts on AdSense of mine in the past, which will help in better understanding of AdSense:
# Google AdSense Content Policy
# Google AdSense Policies Unleashed
# Decyphering AdSense
Google is a fan of new,unique content and it regularly keeps enhancing,modifying its algorithms in order to crawl new and quality content on WWW.So if you are a blogger or own a website,be original.
1. Knowing high paying keywords is very crucial as AdSense contextual ads are generated on the keywords which you might have used in your article.It is a good practice to analyze these keywords at least once a week and not less than thrice a month.Keep updating your posts to target AdSense ads.Refer my SEO post to check out the ways to research on Keywords related to your website content.Google Suggest and Keyword Discovery are two free tools which may help you to decide on keywords to choose.It is important to pick a keyoword which is uniques,good priced and less fought for amongst publishers.
2. It is very important, how do you present advertisements to you target audience.Create channels for each type and format(Text Links ads,Skyscrapper,Horizontal,Vertical etc.) of ads to give you an insight on performance of each format.Blend these ads with the layout and presentation of your blog and website theme.Ads should not stand out from your website but compliment the contents of your website.
3. Avoid making pages which simply shows ads,it not only creates a bad reputation of yours as a publisher amongst your audience but also against Google policies.
4. Keep changing placements of your ads,be innovative to increase CTR of your pages.Make your pages clean,clutter-free and place ads which makes their purpose most fruitful.There is no hard and fast rule of how you can generate more clicks from your ads.Keep experimenting with integrating Channels for getting better results.General guides for ad placements which work well,but surely not a guarantee of continued CTR increase:
a.Skyscrappers best suits on the left side navigation bar.
b.Link ads depending upon format may best be suited either on top of page or in right side bar(square format).
c.Place ads between your contents.You will have to make changes to your template in case of blogs, for which there are lot of websites providing you hack.
d.Do not make lengthy pages as most of web-surfers hate browsing down the long pages.It is better you distribute information into multiple pages and link them up.
e.Place Google Search Ad either at top or in right side navigation bar.
f.Refer following map from 'Google AdSense Help' website which gives detail on positioning of Google Ads within a blog.
5. AdWord KeywordTool helps you in finding out values of phrases and keywords associated with your business.I will not write much here in detail as I have covered the same in my previous post.Google AdSense Sandbox is tool that lets you punch in keywords and see the results right away... in every different format of AdSense unit.
6. Ensure pinging service is enabled to maintain the consistency of traffic to your website.Use multiple pinging services like:
Pingoat
Autopinger
In Blogger enable 'Send Pings' by setting it to 'Yes' in Settings-Publishing tab.
7. Avoid filtering of your ads.As filtering helps in avoiding unwanted ads but it decreases the number of ads shown.Less ads may trigger less CTR but it is not a hard and fast rule.A reader must feel an urge for ad click as an extension of information or service that your website is providing in.
8. According to AdSense CTR =[(No of Clicks on Ads)/(Total ad/ad unit/page Impressions)]*100.
It is very important to know that one must never ever discuss one's CTR in public forums as this leads to breach of Google policy.
For High CTR one needs more clicks and less page impressions.A high traffic to ones site is not a guarantee for high CTR.I explain it with one example:
If you have a low traffic website,say only 10 visits a day and you show only 1 Google ad and which results in 4 clicks then on this day your CTR will be 40%
But if you have a high traffic,say 100 visits and you show 1 Google ad and which results in 4 clicks then on this day your CTR will be 4%.
One shouldn't be aiming for at target figure at all, one should be aiming to improve to whatever level is possible with one's site.Make few minor changes to layout and styling which my result in good CTR.
I think it $$ which everyone is interested in not the CTR,you simply cannot buy anything from those CTRs.So who cares as long as $$ are coming in.
9. The page impressions differ from ad unit impressions. If multiple ad units are present on a page,only a single page impression will be logged when a page with Google ads loads, irrelevant of the number of ad units.It is significant you exploit Google policies related to number of ads per page to the maximum of your benefit,so whenever a new design experiment, design a custom report for that experiment.You can make multiple custom reports and save them for quick access in the future.
10. Incorporate Referral products ad and Google search ad in your blog/website to increase your earnings.
I hope by applying these tactics, one may find a substantial increase in ones earnings and I am least bother about CTR, you know.If you think this post really helped you in some way then link it back to your website, if it does not cost too much....:-))
Labels: Adsense, Hot, Optimization, Tips
This post is in continuation with my previous post on SEO tips.My entire focus is on to extract practical information which everyone can easily apply and benefit from while optimizing AdSense.Your 'make money with AdSense' dream will churn big bucks with lot of analysis in deciphering AdSense functioning which is usually not explained by Google.I would recommend before jumping straight to the tips which I have suggested in this blog,do read the following posts on AdSense of mine in the past, which will help in better understanding of AdSense:
# Google AdSense Content Policy
# Google AdSense Policies Unleashed
# Decyphering AdSense
Google is a fan of new,unique content and it regularly keeps enhancing,modifying its algorithms in order to crawl new and quality content on WWW.So if you are a blogger or own a website,be original.
1. Knowing high paying keywords is very crucial as AdSense contextual ads are generated on the keywords which you might have used in your article.It is a good practice to analyze these keywords at least once a week and not less than thrice a month.Keep updating your posts to target AdSense ads.Refer my SEO post to check out the ways to research on Keywords related to your website content.Google Suggest and Keyword Discovery are two free tools which may help you to decide on keywords to choose.It is important to pick a keyoword which is uniques,good priced and less fought for amongst publishers.
2. It is very important, how do you present advertisements to you target audience.Create channels for each type and format(Text Links ads,Skyscrapper,Horizontal,Vertical etc.) of ads to give you an insight on performance of each format.Blend these ads with the layout and presentation of your blog and website theme.Ads should not stand out from your website but compliment the contents of your website.
3. Avoid making pages which simply shows ads,it not only creates a bad reputation of yours as a publisher amongst your audience but also against Google policies.
4. Keep changing placements of your ads,be innovative to increase CTR of your pages.Make your pages clean,clutter-free and place ads which makes their purpose most fruitful.There is no hard and fast rule of how you can generate more clicks from your ads.Keep experimenting with integrating Channels for getting better results.General guides for ad placements which work well,but surely not a guarantee of continued CTR increase:
a.Skyscrappers best suits on the left side navigation bar.
b.Link ads depending upon format may best be suited either on top of page or in right side bar(square format).
c.Place ads between your contents.You will have to make changes to your template in case of blogs, for which there are lot of websites providing you hack.
d.Do not make lengthy pages as most of web-surfers hate browsing down the long pages.It is better you distribute information into multiple pages and link them up.
e.Place Google Search Ad either at top or in right side navigation bar.
f.Refer following map from 'Google AdSense Help' website which gives detail on positioning of Google Ads within a blog.
5. AdWord KeywordTool helps you in finding out values of phrases and keywords associated with your business.I will not write much here in detail as I have covered the same in my previous post.Google AdSense Sandbox is tool that lets you punch in keywords and see the results right away... in every different format of AdSense unit.
6. Ensure pinging service is enabled to maintain the consistency of traffic to your website.Use multiple pinging services like:
Pingoat
Autopinger
In Blogger enable 'Send Pings' by setting it to 'Yes' in Settings-Publishing tab.
7. Avoid filtering of your ads.As filtering helps in avoiding unwanted ads but it decreases the number of ads shown.Less ads may trigger less CTR but it is not a hard and fast rule.A reader must feel an urge for ad click as an extension of information or service that your website is providing in.
8. According to AdSense CTR =[(No of Clicks on Ads)/(Total ad/ad unit/page Impressions)]*100.
It is very important to know that one must never ever discuss one's CTR in public forums as this leads to breach of Google policy.
For High CTR one needs more clicks and less page impressions.A high traffic to ones site is not a guarantee for high CTR.I explain it with one example:
If you have a low traffic website,say only 10 visits a day and you show only 1 Google ad and which results in 4 clicks then on this day your CTR will be 40%
But if you have a high traffic,say 100 visits and you show 1 Google ad and which results in 4 clicks then on this day your CTR will be 4%.
One shouldn't be aiming for at target figure at all, one should be aiming to improve to whatever level is possible with one's site.Make few minor changes to layout and styling which my result in good CTR.
I think it $$ which everyone is interested in not the CTR,you simply cannot buy anything from those CTRs.So who cares as long as $$ are coming in.
9. The page impressions differ from ad unit impressions. If multiple ad units are present on a page,only a single page impression will be logged when a page with Google ads loads, irrelevant of the number of ad units.It is significant you exploit Google policies related to number of ads per page to the maximum of your benefit,so whenever a new design experiment, design a custom report for that experiment.You can make multiple custom reports and save them for quick access in the future.
10. Incorporate Referral products ad and Google search ad in your blog/website to increase your earnings.
I hope by applying these tactics, one may find a substantial increase in ones earnings and I am least bother about CTR, you know.If you think this post really helped you in some way then link it back to your website, if it does not cost too much....:-))
Labels: Adsense, Hot, Optimization, Tips
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