Showing posts with label tools. Show all posts
Showing posts with label tools. Show all posts

Tuesday, 26 June 2007

More Money With Google Keyword Tool

More Money With Google Keyword Tool

Google Keyword Tool is a good way of analyzing keywords of your interest and helps in optimizing your content to some extent.Though Google reserves all the rights of information being shared here on the basis of various choice you make to do the query.This is upto your discretion how you interpret and use this information but definitely it gives an insight on how high paid keywords can be targeted in your content.


Google Keyword Tool helps in finding:

-Keyword Search Volume
-Cost And Ad Position Estimates
-Search Volume Trends
-Possible Negative Keywords

for a particular keyword which you are aiming at.It helps to generate synonyms and variations of your existing keywords. Adding these terms to your keyword list can help ensure that you get relevant advertisements.

One can use the Site-Related Keywords tab which suggests keyword ideas. Just enter the URL of your website or of any website related to your business.

As for an illustration, how this tool may help you, I have chosen a keyword 'frankfurt' and queried this tool about search volume by clicking 'Get More Keywords' button.Then you get a list of suggested keywords and what was their search volume in last month.Now you get an information what advertisers are putting on Google for getting their products and services being made visible.You now have a collection of keywords which you can use to develop your website content for targeted ads being displayed .



The next step is to find out probable CPC for a keyword by choosing 'Cost And Ad Position Estimates' option in the drop-down.You have to punch in maximum CPC value for the keyword and currency in which you want to view the results.As you can see in the picture given below, I have chosen USD $ as a currency.Once you get the display then sort it in descending order to get an glimpse of highest paying keywords.The conversion is simple, if you have a high traffic website and your content is optimized for highly paid but relatively lowly targeted keywords then chances are you get a good CTR with more $ coming in your AdSense account.

More $ = High number of clicks on Highly paid Ads which are associated with relatively uniquely searched keyword(s).



Be creative and imaginative to make your content relevant and injected with rightly placed right kind of keywords.Keep changing strategies,content for high conversion performance.

I hope this post may help in developing some insight on high significance of keywords and synonyms associated and maximizing earning potential of your website/blog.

Ten Practical Hot SEO Tips

Ten Practical Hot SEO Tips

My online friends have forced me to put SEO concepts in a nutshell and this post is an attempt to come up to their expectations.I hope it will not only enrich their understanding of some very basics of SEO but applying these practical tips will help them in some way.Here goes the list of ten practical tips on SEO which any one can easily put to practice.

1.Content is the king.It is important to do some Keyword/Phrase Research and to know the keywords for your website otherwise you cannot optimize your contents.I would suggest read articles on SEO which gives you an insight to research on keywords which may help build traffic to your website.Do not get trapped with some dicey consulting firm on SEO for getting your website optimized and promising you high PR in no time.You must do ample verification/authority checking of such SEO resources from people who have been benefited.Be wise while spending your money and time with them.
Build a list of keywords related to your business.Use WordTracker or checkout KeywordCountry.Do following things:

-Page content optimization,it means include keywords in your content in such a way that pages of your website can easily be crawled.
-Content rewriting to make it interesting,useful,rich with your unique keywords,but refrain from spamming of keywords.
-More unique contents means more frequent crawls from different search engines.Avoid duplicate content,search engines come down heavily on such websites and it can majorly affect your PR.
-Write short articles on various forums or content filing directories about your business, highlighting in the title and in the first 90 characters of your article.You can shove these into your last paragraphs.


2.Build Link Profile

-Exchange links with your fellow bloggers who write similar contents.Definitely one way links are better than reciprocal links but having relevant reciprocal links is better than having none.
-TextLink Ads help in building continual traffic to your website.
-Create internal links in the site pointing to other pages within the site—in particular the page optimized for the phrase—using the keyword in the link text
-Build links from other Web sites, pointing to your site, with the keyword in the link text.
-You can get free links from following resources, all you need to do is write an article and link it your website:

20six.co.uk
3Steps.com
Aeonity.com
Blogger.com
Bravenet.com
BlogText.com
BloGates.com
Blogigo.co.uk
Blogslive.net
Bloggerparty.com
EBay.com
Fropper.com
Friendster.com
Hi5.com
iUpload.com
LiveJournal.com
Mindsay.com
MySpace.com
Orkut.com
Soulcast.com
Squidoo.com
Tripod.com
Vox.com
Wordpress.com
Yahoo Answers

3. Add your sites to Google Webmaster tool.Here you can get information related to crawling to your pages,internal and external links details to your website,preferred domain crawl,manage site verification,query stats,page analysis and more.This will help you analyze how google search engine treats your websites.

4.Meta Tag Optimization

You must include the keyword on your pages in important areas, such as within the TITLE tags and in the DESCRIPTION meta-tag.Though this is an old technique, very few search engines use this technique to crawl web pages.

This is how I have configured my Blogger Classic Template with Meta tags which you can put anywhere within head tags of the template.

meta name="keywords" content="<$BlogDescription$,<$BlogTitle$>" /
meta name="robots" content="index, follow"/
meta name="description" content=""<$BlogDescription$>"
Here key is avoid repeating contents in different meta tags.Try to make them unique,optimized and non-repetitive.

If you think it helped you some way then please back link this web page from your website.:-)

5.Submit your articles to free non-reciprocal directories with a high Google PageRank. You can repeat weekly or monthly for best results.
Some important online resource to submit your URLs:
Google Add URL
Alta Vista
AllTheWeb
Open Directory Project
Yahoo Dir

6.Submit stories to:
BlinkList
Digg
del.icio.us
Furl
Netscape
Simpy
Spurl
StumbleUpon
Technorati

and many more popular social book marking websites.Join MyBlogLog,BlogCatalog connect with other bloggers and grow your network.

7.Create blurbs,newsletters,RSS/Atom feeds,EMail subscriptions,podcasts,free ebooks,press releases,advertisements,banners to share,add comments and forum sections in your website.

8.Join relevant online forums,help people in forums,build relations,organize contests/affiliate programs on your websites to create a buzz.

9.Add your websites to Google Analytics to analyse your readers' taste,more popular posts,geographies,keyword analysis and more.

10.Indulge in Article Marketing.It builds links from other websites at an exponential rate.It happens when you have an informative article related to your products and/or services, which contains a link to your website. This article is next submitted for syndication. Various websites will pick it up to use as their web content, and the link to your site is permanently in place on multiple websites.

AMAzines
Article City
BPubs.com
Buzzle.com
Go Articles
EzineArticles
Business Know-How
Idea Marketers
Smart Ads

I am sure applying these tips to your websites will surely boost your confidence on your better understanding of your website along with substantial increase in traffic to your website.

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